Layar is a name you should be familiar with, specially since the company is the one providing a great augmented reality service and application, available on the iPhone and Android handsets. The firm has just launched an augmented reality content store, too, allowing companies and developers to make money by offering their content through Layar Reality Browser.

Right now, Layar Reality Browser is used on more than 1.6 million mobile devices worldwide, so the market potential is huge. Payments will be done via the Layar Payment Platform, supporting multiple currencies and payment providers (PayPal among them).
The first companies that provided content for the store are Berlitz City Guide, eTicketapp for Disney World and Disneyland, Eyetours and UK sold prices. If you’re a publisher looking to make a buck, you should know that Layar takes a 40% cut.
[via intomobile]

 

Yahoo is taking another approach at the mobile market, by disbanding its mobile segment and reorganizing the employees, for a new direction of the company. Mobile feats will be integrated in the rest of the company’s divisions and this new direction is a sign that CEO Carol Bartz wants to compete with the likes of Google.

Cory Pforzheimer, Yahoo’s senior manager of corporate communications recently said that the company is integrating its mobile business into its DNA, creating the best possible user experience for consumers and partners. It’ll be hard for Yahoo to go against Android, Buzz for Mobile and Google’s products, but it can be done, specially through the Microsoft partnership.
Recently, Yahoo took a hit by being replaced as the main search engine on T-Mobile phones by Google, so they might want back what’s theirs and a bit of revenge, if possible.